For a very long time my Press and PR gurus, my retail advisors, and my personal Press office have been urging me to start writing a blog. Although I have achieved a level of notoriety (my name is imprinted into every pair of shoes sold throughout the world under the French Sole label) and obviously after almost twenty five years I am a reasonably well known shoe designer, coupled with the fact that I have had much written about me by other people over the years, I have decided to start one! (although, I still couldn’t get why people would want to read it?!).
About a year ago I was approached by the Los Angeles based lifestyle company tokidoki to form a collaborative partnership to design and manufacture a range of shoes to be sold under our American label London Sole.
I was honoured and very excited by this project as I have known about this amazing brand for several years and watched in awe at their incredible global success with fashion collaborations with such luminaries as Karl Lagerfeld, Barbie and Hello Kitty who sell out completely of their tokidoki themed designs. NetaPorter sold out of the tokidoki scarves by Karl Lagerfeld within two days, so I knew this was going to be a serious design challenge for me.
It has been almost two months now that I have been residing in my home in California. I have been soaking in the sunshine as much as I can, and the Santa Monica beach is my go-to spot for relaxation. The longer I stay here the more and more fascinated I become with the Californian lifestyle.