WE’RE GETTING HIGH! MY NEW DEMI-STILETTOS ARE UNVEILED… April 10th 2017
Yes, it's official - I have designed my first ever collection of mid-height (2.5"), super cool, traditional court shoes for genuine 24/7 wearability.
For almost thirty years, I have remained the uncrowned Queen of the Ballet Flat and the originator of the humble ballet pump re-invented into a 20th century fashion classic.
I was the first person ever to take this classic dancing shoe and develop it into the worldwide phenomena that it has become. Now, my focus has shifted to try and find the perfect "high heel" for the woman who would normally prefer to wear a traditional flat shoe - but for whatever reason (PLEASE not to "pander" to a man or, worse, a male boss!) whether it be for a special occasion, just to ring the changes or for an event that really requires the formality of a high heeled shoe but may not be able to afford Manolos or Louboutins.
This collection is still in its infancy and so many of my colours are still work-in-progress. I visited all the major heel suppliers, had numerous samples made and sampled hundreds of shoes using a wide range of gorgeous Italian heel shapes and sizes.
I spoke to every friend, customer, fashion writer, style influencer and fashionistas young and old to find out what every woman wants when it comes to her high heeled shoes and we sent out thousands of questionnaires to selected woman globally.
After almost five years in development and with the support of my amazing design and production team at French Sole and my lovely lead designer - we arrived at a shoe that is completely beloved by absolutely everyone. One style, one toe shape, one vamp, one insole design and with this - I have created the same ethos as I did thirty years ago with my ballet flats - one style in a million colours and material combinations - and it has worked out perfectly.
We showed the initial capsule collection to the Fashion Press, Bloggers and Style Influencers at our last Press Day and everyone adored the Heels Collection, so now I am busy adding more and more colours to the mix. Stay tuned!
I can honestly say that I have listened to what everyone requested when we asked them what they wanted in a heeled shoe and I have produced an amazingly classic collection that is wearable, super comfortable, perfectly balanced for all day wear and above all affordable!
I am particularly proud of the amazing gift packaging that all this new collection comes in. The boxes are huge, gift-sized, super-glossy and ice white with my signature logo imprinted throughout the inside and with my silver embossed logo adorning the lids. Inside there is acid-free, logo-embossed ice white tissue paper and the most beautiful ice white silk shoe bag to keep these gorgeous shoes immaculate and free from any dust or pollutants.
I supply a full set of heel-tip replacements and also a complimentary rain and stain shoe protector kit from 11th April to 2nd May with all purchases. What more could a girl ask for?
We're getting High!