Jane Winkworth

Bye Bye Bicester Village! December 06th 2013

Just over two years ago, French Sole found themselves with a huge warehouse full of over-ordered stock, end of lines, discontinued styles, factory samples and hundreds of press sample shoes!! What on earth were we to do with it all?

Those of you who are friends or family or who live close by to our Head Offices and warehouse site in Swallowfield are familiar with our “Super Saturday Sales” when we off-load everything from the warehouse at crazy prices.

We approached several traders to see what our options were but then my wonderful friend Kim Winser who advises me on everything, suggested we take a Pop-Up shop in Bicester Village!

Lo and behold within a couple of weeks we were open and trading in a beautiful white clapboard store, very “Hamptons, Long Island” in style and character.

All our stock was transported to Bicester and by the end of our first week of trading, it had almost all been sold!! Amazing.

Customers queued up outside every day and we were busy from early morning until we closed at night . All the surplus stock was sold at only a very slightly discounted price from our usual retail prices, it was great fun and as we neared the end of the sixteen week pop-up tenancy, Bicester offered us a larger more prestigious permanent store - we were torn!!

With much deliberating we decided that, after taking the cost of rent at Bicester into consideration, we would open our own little bit of Bicester Village right slap bang next to our warehouses in gorgeous Swallowfield!

We are selling the shoes in even greater quantities than at Bicester and for much better value to our lovely customers who are now visiting us regularly - you can even park easily in our large car park right outside the door!

Do come and shop with us at the new French Sole Outlet store any Friday from 10 am until 4.30 pm where you will find our end of lines, old stock, discontinued styles and factory samples galore at prices starting from £10 per pair!!

Click here for map

Categories: Ballet, Fashion, Work

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Charities Jane supports:

The Royal ballet school English National Ballet Starlight ACCA The Royal Marsden Havens Hospice